Freiestrasse 24a • 8610 Uster/ Switzerland +49 160 95 35 86 26

    Select your language

    Our solutions

    • Performance Benchmark (costs/ prices/ parameters) for purchasing or sales of all types of cement, mineral components (e.g fly-ash, natural pozzolana, slag, limestone …) as well as chemical admixtures to all Segments of Construction Market.
    • Innovative solutions in sales of gray construction cement, white cement, well cement & special binders by establishing powerful Product-Market- and Sales-Marketing Strategies.
    • Performance Benchmark (costs/ pricing/ parameters) of aggregates for purchasing and sales to all Market Segments of the Construction Market.
    • Design and optimisation of mixes in RMX-, Precast Elements- & Precast Products Industries.
    • Troubleshooting and complaint management to all Segments of Conctruction Market.
    • Moderation of project workshops, sales training & individual coaching directly at construction site

    PERFORMANCE SELLING ACADEMY - the integrated approach of Performance Selling

    The sales of cement


    The sales of cement, aggregates, mineral components & chemical admixtures is based on representative application-driven Segmentations.



    The «fit-to-application» benchmark operates with the aid of a complex PSA-INIT system (CPTS, field testing…). The results provide the performance-price ratio for cement, MIC, sand and chemical admixtures from consumer point of view.

    The performance selling


    The PSA does not stop by marketing features and advantages, the system follows consequently the «path of investigating real needs». This results in creating tangible benefits to all in business involved partners (The so called PSA «benefit sharing»).

    We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.