Performance Selling Academy Zurich Area GmbH
Freiestrasse 24a
CH-8610 Uster
Tel.: +49 160 95 35 86 26
E-Mail:
Performance Selling Academy Zurich Area GmbH
Freiestrasse 24a
CH-8610 Uster
Tel.: +49 160 95 35 86 26
E-Mail:
The sales of cement, aggregates, mineral components & chemical admixtures is based on representative application-driven Segmentations.
The «fit-to-application» benchmark operates with the aid of a complex PSA-INIT system (CPTS, field testing…). The results provide the performance-price ratio for cement, MIC, sand and chemical admixtures from consumer point of view.
The PSA does not stop by marketing features and advantages, the system follows consequently the «path of investigating real needs». This results in creating tangible benefits to all in business involved partners (The so called PSA «benefit sharing»).