Freiestrasse 24a • 8610 Uster/ Switzerland +49 160 95 35 86 26

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    Sales Training

    Performance Selling by complex knowledge,


    PSA education matrix – Market, Sales Categories, taking real actions


    The sales of cement


    The sales of cement, aggregates, mineral components & chemical admixtures is based on representative application-driven Segmentations.



    The «fit-to-application» benchmark operates with the aid of a complex PSA-INIT system (CPTS, field testing…). The results provide the performance-price ratio for cement, MIC, sand and chemical admixtures from consumer point of view.

    The performance selling


    The PSA does not stop by marketing features and advantages, the system follows consequently the «path of investigating real needs». This results in creating tangible benefits to all in business involved partners (The so called PSA «benefit sharing»).

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